Long years ago, when the divide between church and state was better protected in journalism and the business side had no inkling what was happening on the other side, the editors at Time magazine ran an interview with Mother Teresa with the quote-headline, “I’m just a pencil in the hand of god.”
When the issue came out, much mirth ensued when an advertisement for pencils graced the page opposite the interview.
In the latest issue of India Today magazine, something similar happens. A story on the alleged sexual indiscretions of the godman Asumal Sirumalani alias Asaram Bapu carries an advertisement for “Vacurect“, a “US FDA-approved medical device for men who cannot enjoy with their partner”, on the opposite page.
The tagline for the ad reads: “get the power to play harder”
Also read: How NDTV gives a nice plug for Lenovo