Tag Archives: Product Placement

Sex, godman & a very hard product placement

Long years ago, when the divide between church and state was better protected in journalism and the business side had no inkling what was happening on the other side, the editors at Time magazine ran an interview with Mother Teresa with the quote-headline, “I’m just a pencil in the hand of god.” When the issue…

‘Modern advertising endangers media diversity’

STATE COLLEGE, Pennsylvania: Time was when the advertising world revolved around the simple 30-second spot. Put one out and, more likely than not, it was sure to capture everybody’s eye at some time or the other. But diminishing attention spans, a growing media clutter, and cutting edge consumer technology—through devices like personal video recorders, TiVo,…