Category Archives: Advertising

Who does India trust as a news media promoter—Anil Ambani or Mukesh Ambani? Republic Day will reveal as #FirstPostPrint makes its debut.

India’s richest family, the Ambanis, have had a long and tortuous tryst with the media. The subject of well-deserved scrutiny for their less-than-clean methods when India still had a moral compass, they have been media promoters, off and on, with mixed success, in post-liberalised times. But for the most part, the Ambanis have been seen…

‘Deccan Chronicle’ says TOI is stealing its ads!

  Nothing is impossible in the merry world of Indian journalism. Big newspapers (and magazines) flick stories from small ones without as much as acknowledgement. Big TV stations conduct whole debates on issues first flagged by newspapers (and magazines) without so much as a by-your-leave. But at least there’s a word for it: plagiarism. What’s…

When your paper has six mastheads, it’s news

It isn’t everyday that the front page of your newspaper also sports the mastheads of other newspapers, but this is how the front-page of the Hindustan Times looks today, as it announces an advertising tieup with the Ananda Bazaar Patrika group in Calcutta and the Hindu group in Madras. A bunch of advertisers—Amul, Britannia, Fortune…

Are government ads distorting media freedom?

Swapan Dasgupta in The Telegraph, Calcutta: “The national capital boasts a multitude of daily newspapers in different languages. On my part, I subscribe to seven dailies and one is delivered to me free of charge. This Wednesday, which happened to be a public holiday on account of Janmashtami, I perused all eight of these Delhi…

Sex, godman & a very hard product placement

Long years ago, when the divide between church and state was better protected in journalism and the business side had no inkling what was happening on the other side, the editors at Time magazine ran an interview with Mother Teresa with the quote-headline, “I’m just a pencil in the hand of god.” When the issue…

If The Economist looks at Tamil Nadu, it’s news?

In a bleak advertising scenario, Indian magazines have been pushed into running cheap and ugly advertisements, advertorials, and other intrusions dressed up as thinly disguised “innovations”, like a bit of editorial here for an ad elsewhere, to keep the ship afloat. But The Economist, too? The latest issue of the “newspaper” (as the magazine calls…

ʎlısɐǝ sıɥʇ pɐǝɹ plnoɔ noʎ ɟı ‘suoıʇɐlnʇɐɹƃuoɔ*

Since its sesquicentennial 25 years ago, under bossman Samir Jain’s helmsmanship, The Times of India has pioneered several editorial and marketing “initiatives”, all of which are scorned at first by the competition and then quietly copied. On the eve of its dodransbicentennial, after brother Vineet Jain told The New Yorker last year that he was…

‘3 out of 4 women’s mags are bought by men’?

On international women’s day, the newspapers are replete with advertisements and supplements marking the occasion. Rajya Sabha TV, however, takes the cake with an advertisement (above) in most newspapers that shows the faces of all 42 women employees of the channel, from peon to boss, from reporters to editors (and guest co-ordinators). *** In the…

Fabindia, The Times of India and Trishla Jain

Trishla Jain, the artist-daughter of Times of India bossman Samir Jain, has teamed up with the ethnic store Fabindia for “a limited-edition collection of furniture, furnishings, giftware, ceramics, inspired by the young painter’s art”, and TOI and the group‘s business paper, Economic Times, are leaving no stone unturned to let the world know. On Monday,…

The poll straws, they are a-blowin’ in DD News

To predict the meteorological weather, you have Mausam Bhavan. To predict the political weather, you have Doordarshan. Before every general election, the government happily dips into the pockets of taxpayers and pumps in crores of rupees to revamp the supposedly “autonomous” broadcast behemoth. And so it is in the year of the lord, 2013. Under…

Buy our paper, get a Harley-Davidson: Free!

It’s raining gifts in the Bengali newspaper wars. And gone is the age of free flasks, timepieces and tee-shirts to woo subscribers. Ei Bela (the moment), the soon-to-be-launched tabloid from the Ananda Bazaar Patrika group (which also owns The Telegraph and ABP News) to counter The Times of India group’s morning broadsheet Ei Samay (Times…

‘The exclusive Indian political news delicacy’

The Indian bureaucracy is a major journalistic niche, especially in Delhi where a number of magazines (Governance Now, Bureaucracy Today, etc) and websites (Gfiles, Whispers in the Corridor, etc) have sprouted to help readers navigate their way through the thickets of redtape. A display ad for the website Sarkari Mirror appears in Mail Today.

It’s a mad, ad, mad, ad, mad world in Bombay

A full-page advertisement on the back page of the Bombay newspaper, DNA, hitting out at you-know-who: From luring the brands with incentives to no-escape clauses in their advertising contracts, the industry is stooping to newer lows for gaining advertising revenue. However, at DNA, we still hold a torch to some old-fashioned traditional values. Our principles…

TOI drags Hindu’s new editor, CEO into ad war

The Times of India carries this front page advertisement in its Madras edition today, in response to The Hindu‘s video campaign which was a response to The Times‘ insinuation in an earlier TVC that the “Mount Road Mahavishnu ” put readers to sleep. Also read: Good morning, it’s time to go back to bed How Hindu…

How Hindu aimed at The Times but shot DNA

It is never a pretty sight when a giant wakes up after a nice, long slumber. After snoring through the thinly veiled insinuations of The Times of India that it was a sleeping inducing newspaper, The Hindu has woken up with a jolt through three TV, super-aggressive commercials that are already airing on television channels…

ToI apology that meets Justice Katju’s standards

Typically, newspaper apologies in India are buried in some far corner, regardless of the extent of the error, so that no one really notices. Market leader The Times of India sets a precedent with a 15 cm x 15 cm, three-column apology on page 3 of its New Delhi edition for a February 2008 story…

323 ads, nearly 160 pages to mark 5 anniversaries

PRITAM SENGUPTA writes from New Delhi: There are 58 government advertisements amounting to 26¼ pages in 12 English newspapers today to mark the birth anniversary of India’s first prime minister Jawaharlal Nehru. In contrast, there were 108 ads amounting to 48 pages to mark his grandson, Rajiv Gandhi‘s birthday in August. All told, so far…

Good morning, it’s time to go back to bed?

Just because 96-year-old Khushwant Singh called it the “most readable daily in the world” recently, it doesn’t mean the matter is closed and beyond debate. Far from it. The Times of India thankfully thinks just the opposite of Singh “insofaras The Hindu is concerned” in this new TV commercial for ToI‘s three-year-old Madras edition. With the punchline “Stuck…