Change when you are on top, not at the bottom

La Vanguardia, the leading quality newspaper in Spain, has had a fine year after it “changed without changing.”

In 2006, Innovation International Media made several recommendations on how to go about the change. Juan Antonio Giner, the founder-director of Innovation, lists the lessons learned from the exercise.

1) Change when you are a leader

2) Don’t rush

3) Lead the change from the top

4) Involve all your staff

6) Don’t change what doesn’t need to be changed

8) Devote more space to new issues

9) Go full colour, but don’t make the paper look like a comic

12, 13, 14) Improve and expand your infographics, foreign news, columns,

16) Don’t downgrade your content

18) Fight for your city

19) Improve the reporting, reporting, reporting, and editing, editing, editing of your newspaper

Read the full article: Good news from La Vanguardia

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