At the World Association of Newspaper summit, Juan Antonio Giner, vice-president of Innovation, has unveiled a surefire recipe to kill a newspaper. 1. be dull and boring 2. change slowly 3. print yesterday’s news 4. don’t take risks 5. expect different results by doing things the same way 6. insult your readers 7. lie to…
Tag Archives: Innovation
Change when you are on top, not at the bottom
La Vanguardia, the leading quality newspaper in Spain, has had a fine year after it “changed without changing.” In 2006, Innovation International Media made several recommendations on how to go about the change. Juan Antonio Giner, the founder-director of Innovation, lists the lessons learned from the exercise. 1) Change when you are a leader 2)…
IJR 