Tag Archives: BARC

More people watched Narendra Modi speech announcing COVID package than the IPL finals

Over 19 crore people watched Narendra Modi’s speech announcing a stimulus package across 197 TV channels, according to BARC data reported by Mint. This was slightly lower than the 20.3 crore who tuned in to watch the prime minister announce the lockdown in March but both figures are higher than the viewership for the 2019…

You are what you watch: Gujaratis consume the least amount of TV news in India; Assamese the most. To no one’s surprise, Malayalees catch a lot.

Indians spend a little over 30 minutes of their day, on average, watching news on television, according to the 2018 yearbook of the Broadcast Audience Research Council (BARC). Viewers in the northeastern states watch nearly twice as much news as Gujaratis. Although news accounts for just 7% of total TV viewership, news channels attract more…