You are what you watch: Gujaratis consume the least amount of TV news in India; Assamese the most. To no one’s surprise, Malayalees catch a lot.

Indians spend a little over 30 minutes of their day, on average, watching news on television, according to the 2018 yearbook of the Broadcast Audience Research Council (BARC).

Viewers in the northeastern states watch nearly twice as much news as Gujaratis.

Although news accounts for just 7% of total TV viewership, news channels attract more advertising by volume than general entertainment channels.

English news channels get the sixth most advertisements after Hindi, Bengali, Telugu, Kannada and Tamil.

Screenshots: courtesy The Indian Express

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