Tag Archives: TRPs

J-POD || Podcast || “Republic doesn’t need to fix TV ratings. Even if all rigging is removed, Arnab Goswami will still be No.1. If Aaj Tak gets defeated, it can’t make a comeback” || Aunindyo Chakravarty

One of the great miracles in Indian television is that every new news channel manages to overtake the incumbent market leader in a matter of weeks. First NDTV overtook Headlines Today soon after launch. Then CNN-IBN overtook NDTV. Later Times Now overtook CNN-IBN. And finally Republic overtook Times Now within days. The reason for this…

Largest minus largest-read is equal to 3.76 crore

Television ratings are like the Bhagavad Gita for TV companies. They can read into it what they want to read out of it. Which is why each TV station claims to be No. 1 and still somehow turns out to be right in its own way. Ditto, newspaper readership figures. Round one of the Indian…