Tag Archives: TAM

India’s most-watched TV news show at 9 pm is…

India’s most-watched TV news show at 9 pm is, pinch yourself, DD News! Hindustan Times reports in its gossip columns that News Night: “the primetime news show [on DD News] between 9 pm and 10 pm topped the TAM ratings last week with 66% market share, four times the channel which comes next.” Interesting, if…

What sustains our ‘free’ media is government ads

The advertising share of television, radio and digital is growing, while it is shrinking rapidly for newspapers and magazines. That is the bottomline of these graphics from The Economic Times, partially explaining why the media is in its current shape. Stunningly, the top advertising category in 2012, both in print and on TV, is “social…

English news channels have 0.4% viewership!

Cynics and critics of the media cannot stop bad-mouthing the English news channels and their shrieking, shouting, table-thumping, finger-wagging anchors. Talking heads move heaven, earth and everything else in between to appear on them. Advertisers drop everything else to flock to them. Yet…. Yet, is this all very futile? Using data collated by the television…

It ain’t over till the fat lady & the slim boy sing

The latest round of State elections has ended with a clear victor in each State, but the bragging rights has only just begun. CNN-IBN, quoting Television Audience Measurement (TAM) ratings, claims it was “India‚Äôs most watched English news channel across audience groups across India on polling day. The channel was the leader in all-India market…