Tag Archives: Pandit Ravi Shankar

How a TV station was launched with Rs 4 lakh

How The Hindu reported the birth of India’s public television broadcaster 50 years ago. The terrestrial station went on air on 15 September but the report appeared in the newspaper two days later. Launched under the banner of All India Radio (AIR), it later attained its own brandname, Doordarshan. DD’s trademark signature, first brought to…