The self-proclaimed “masthead of the nation”, The Times of India, has allowed marketers to play around with its masthead once again. This time, for the German automaker Volkswagen. Besides the “blue” in the masthead, all the headlines in the March 31 issue of “The Blue Times of India” were in blue. Although the same campaign…
Tag Archives: Volkswagen
Why newspapers were offloaded from a plane
An item in ‘Delhi Confidential‘, the Monday gossip column of The Indian Express, on the Volkswagen Vento “talking ad” run by The Hindu and The Times of India last week. Facsimile: courtesy The Indian Express Also read: ‘Talking ads’ in The Hindu and The Times of India Three reasons why the ToI-Volkswagen ad won’t work…
3 reasons why ToI-Volkswagen ad doesn’t work
Still unaware that the Volkswagen Vento ‘talking’ ad appeared first in The Hindu, Madras, and not The Times of India, and that it also appears in The Hindu Business Line, the adman turned columnist Anil Thakraney lists three reasons why the ad doesn’t work, in Money Life: 1) Getting instant attention cannot be the sole…
‘Talking’ ads in The Hindu and The Times of India
Two leading Indian newspapers—The Hindu and The Times of India—have notched up a global first of sorts by carrying a “talking advertisement” two days in a row. The pathbreaking ad, which first featured in the Madras edition of yesterday’s Hindu, now finds space in today’s ToI in its Bangalore, Bombay, Poona and Delhi markets. ***…
IJR 