Tag Archives: Vidhu Vinod Chopra

Time for focus-groups in Indian journalism?

Vidhu Vinod Chopra, the film maker and producer behind such big hits as Parinda, 1942: A Love Story, Munnabhai MBBS and 3 Idiots, is a big fan of focus groups—exposing a small audience to a film before its release and tailoring the finished product based on their reaction. In an interview with Shekhar Gupta of…