The Times of India group’s decision to make strategic investments in mid-level companies, in return for guaranteed advertising and editorial exposure in the group’s publications and media vehicles, through the quaintly named “Private Treaties“, has had several other media houses following suit. Hindustan Times is said to be well on its way to establishing a…
Tag Archives: Times of India
Forget the news, you can’t believe the ads either
The selling of the news columns in Indian newspapers, a pernicious practice that deliberately blurs the distinction between independently generated news and paid advertisements, has assumed pandemic proportions with language publications unabashedly apeing the market-leader The Times of India, which pioneered the move. But, it now turns out that even paid advertisements are no longer…
IJR 