In a bleak advertising scenario, Indian magazines have been pushed into running cheap and ugly advertisements, advertorials, and other intrusions dressed up as thinly disguised “innovations”, like a bit of editorial here for an ad elsewhere, to keep the ship afloat. But The Economist, too? The latest issue of the “newspaper” (as the magazine calls…
Tag Archives: Spotlight
‘The first casualty of a cosy deal is credibility’
The Times of India group’s decision to make strategic investments in mid-level companies, in return for guaranteed advertising and editorial exposure in the group’s publications and media vehicles, through the quaintly named “Private Treaties“, has had several other media houses following suit. Hindustan Times is said to be well on its way to establishing a…
IJR 