Tag Archives: Sparshdnyan

Why a unique newspaper isn’t covering the IPL

This week’s Sunday Guardian carries a story on Sparshdnyan, a newspaper in Braille for the visually impaired. Published out of Bombay twice a month, the 48-page paper is sent out to some 400 subscribers in Maharashtra. The paper’s editor Swagat Thorat estimates readership at 24,000 copies per issue, most of them in the 18-35 segment …