Adman and columnist Santosh Desai in The Times of India: “Perhaps no medium captures the crackling sociology of the surging new spirit of cities, particularly that of small-town India, better than FM radio…. What it does is give voice to the city in all its liquid stream-of-consciousness currency. It lives in the ever present, and…
Tag Archives: Santosh Desai
More media options means fewer choices?
Last week, the Grammy Award winning musician Vishwa Mohan Bhatt lamented that although there were over 500 television channels in the country, there was not one for classical music. The ad man cum analyst Santosh Desai joins the debate in The Times of India: Do more options actually mean more choice? We have a few…
How The Times of India pumped up Team Anna
PRITAM SENGUPTA writes from New Delhi: Six minutes and 20 seconds into his vote of thanks at the culmination of Anna Hazare‘s fast-unto-death last Sunday, the RTI activist Arvind Kejriwal heaped plaudits on the media for the support it had lent to the Jan Lok Pal bill agitation by “articulating the outrage of the nation”. Pointing at the…
Santosh Desai: Letting readers decide is a cop-out
Notwithstanding all the kvetching among journalists about managerial interference, there can be little doubt that B-school types are doing a lot more thinking of what is happening to the profession—and the way forward. Santosh Desai, the managing director and CEO of Future brands—and a compelling Times of India columnist—showed just why in his presentation “The…
The Fuhrer intervenes again on Radia Tapes
As journalists ponder the rot within the media, Varun Grover at The Daily Tamasha provides much-needed levity to the proceedings by asking the basic question: where is the story in the paper I read (and the TV station I watch)? Also read: Santosh Desai: Silence of the hacks *** In which Adolf Hitler reacts to…
Can the media be as amnestic as its audience?
How much of a memory should the media have? Should it take each day eagerly and feverishly as it comes and rush into judgment regardless of what it reported/opined in the previous day? Should be it be a beacon of balance, proportion, and perspective, even at the risk of alienating its audience? Santosh Desai, former…
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