First, a redesign of the paper. Then, a code of ethics. Now, a new look for the Sunday edition in a tabloid format. It’s all happening at India’s biggest business paper, The Economic Times, from The Times of India stable, in its golden jubilee year. The 32-page, 10-rupee paper, internally touted as the “Mint-killer”—in other…
Tag Archives: Rohit Saran
In its golden jubilee year, ET gets a new design
Quietly, almost as if it doesn’t want anybody to notice, India’s oldest and largest business paper,The Economic Times, has undergone a redesign. On top is the front page of the launch issue of the paper in its new avatar (Monday, 14 February 2011) and below is the paper from exactly a week before. The pagination…
‘ET Wealth’ skirts ethical rekha from issue one
After bundling The Speaking Tree with The Times of India, the country’s biggest newspaper group has unveiled a new product that comes bundled with The Economic Times: ET Wealth. The 48-page personal finance newspaper, in a Berliner format a la Bombay Mirror, is issued with ET on Mondays. It will be supplied free in the…
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