Tag Archives: Naresh Fernandes

Will Britannia pay TOI for such ‘bad news’ in ads?*

Advertising innovations on the front pages of newspapers is a work in progress. Each morning turns up something new, something scarier, something educative—and we haven’t seen the end of the beginning. Yet. Today’s Times of India is one such morning. An “innovation” on the front page of the paper has gold biscuits floating happily all…

Everybody’s changing the game these days

It is the title of a book by Ram Charan on innovation. In the US, Bloomberg has a weekly TV show by the same name. And everybody from the Congress general secretary Rahul Gandhi to¬† Madhya Pradesh chief minister Shivraj Singh Chauhan has begun spouting it in recent weeks. Say hello to the “game changers”.…