Tag Archives: Naka Mukka

Any number will do when the game is of numbers

How does an English newspaper—a new entrant in a colourful, chaotic, “conservative”, cinema-mad, cutout-filled City—connect to the masses? If you are The Hindu, you establish synergies with the prim and proper Madras Music Academy, and collaborate with some of its classical katcheris to the soft rustle of Kanjeevarams. If you are The Times of India,…