Tag Archives: JWT

How The Times of India entered Madurai

When it launched its Madras edition three years ago, the 173-year-old Times of India did what its chief competitor, the 132-year-old Hindu wouldn’t be caught dead doing. Which is, associate its masthead with a “mass” gaana song—Naaka mukka—from a Tamil movie. Now, to launch its Madurai edition, ToI goes one step (and several dappan kootu…