Tag Archives: Jaiprakash Associates

Journalism, PR and the reversal of roles

With journalists hopping over to the “dark area”—public relations, corporate communications, etc—once they have had enough of the profession, it can often lead to quite paradoxical situations. Like this advertisement released by Jaiprakash Associates to counter a story published by The Times of India on Thursday. It’s signed by Askari H. Zaidi, a former member…