Tag Archives: IRS

Good morning, it’s time to go back to bed?

Just because 96-year-old Khushwant Singh called it the “most readable daily in the world” recently, it doesn’t mean the matter is closed and beyond debate. Far from it. The Times of India thankfully thinks just the opposite of Singh “insofaras The Hindu is concerned” in this new TV commercial for ToI‘s three-year-old Madras edition. With the punchline “Stuck…

Largest minus largest-read is equal to 3.76 crore

Television ratings are like the Bhagavad Gita for TV companies. They can read into it what they want to read out of it. Which is why each TV station claims to be No. 1 and still somehow turns out to be right in its own way. Ditto, newspaper readership figures. Round one of the Indian…