Tag Archives: Indian Readership Survey

Largest minus largest-read is equal to 3.76 crore

Television ratings are like the Bhagavad Gita for TV companies. They can read into it what they want to read out of it. Which is why each TV station claims to be No. 1 and still somehow turns out to be right in its own way. Ditto, newspaper readership figures. Round one of the Indian…