Tag Archives: Good Day

Will Britannia pay TOI for such ‘bad news’ in ads?*

Advertising innovations on the front pages of newspapers is a work in progress. Each morning turns up something new, something scarier, something educative—and we haven’t seen the end of the beginning. Yet. Today’s Times of India is one such morning. An “innovation” on the front page of the paper has gold biscuits floating happily all…