Tag Archives: FT Weekend

Will readers pay for the digital content of Indian newspapers and magazines, when they can get PDFs of the world’s best offerings free on WhatsApp?

The folly of Indian print media being overly dependent on advertisements to sustain and grow the business has come into sharp focus during the time of the COVID crisis. An average 16-page daily newspaper costs about Rs 10 to produce. In the quest for circulation numbers, publishers have followed the “penny press” model propagated by…