Tag Archives: FIPP

Eight trends in Indian magazine publishing

Anurag Batra, chairman and editor-in-chief of exchange4media group, in Magazine World, the journal of The International Federation of the Periodical Press: 01) English language publishing has disproportionate advertising revenues in regard to its readership in comparison to Indian language publications. 02) India is a low cover-price market, and the dominant revenue stream is advertising. The…