Its current circulation is 1.3 million. Its operating profits are up 25 per cent; revenues up 4 per cent in the first six months of this financial year. It is a magazine that calls itself a newspaper. It is sober yet witty and carries only a few bylines. Yet, with more than half its copies…
Tag Archives: Economist
‘How to get from B to A: Great minds like a think’
CHICAGO: The rise and rise of The Economist in the United States is something media analysts can’t stop speaking about. But the unapologetically elitist tone of its advertising is also a fine lesson in wordplay and branding. This one, on top of a cab near Union Station in Chicago, is a good example of both.…
IJR 