The mention of TV news in India brings up the usual names among news aficionados—Times Now, NDTV 24×7 and NDTV India, Aaj Tak and Headlines Today, CNN-IBN and IBN Awaaz, et al. But there is another player in the ring from India’s oldest satellite network. And Zee News, says its CEO Punit Goenka, is the…
Tag Archives: Campaign India
Why Chinese children are learning Hindi
Indian publishers are relentlessly cutting expenditure. Meanwhile, The Economist “newspaper”—one of the few profitable publications even during the downturn—unveils its maiden television campaign in India. View another Economist TVC here Link via Chetan Krishnaswamy *** Also read: If it catches your eye, surely the ad’s working? Funny joke from a balding journalist-blogger* How to get…
‘A List’ most A-listers don’t want to be a part of
The Indian edition of Campaign has brought out a booklet called “The A List”, supposedly the who’s who in media, marketing and advertising, in partnership with NDTV Media. And the sloppy, incomplete and typo-ridden effort is remarkable for how predictable and boring most A-listers are: the most-admired politician—surprise, surprise—is Mahatma Gandhi, almost everybody’s favourite device…
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