Category Archives: Advertising

How Hindu aimed at The Times but shot DNA

It is never a pretty sight when a giant wakes up after a nice, long slumber. After snoring through the thinly veiled insinuations of The Times of India that it was a sleeping inducing newspaper, The Hindu has woken up with a jolt through three TV, super-aggressive commercials that are already airing on television channels…

ToI apology that meets Justice Katju’s standards

Typically, newspaper apologies in India are buried in some far corner, regardless of the extent of the error, so that no one really notices. Market leader The Times of India sets a precedent with a 15 cm x 15 cm, three-column apology on page 3 of its New Delhi edition for a February 2008 story…

323 ads, nearly 160 pages to mark 5 anniversaries

PRITAM SENGUPTA writes from New Delhi: There are 58 government advertisements amounting to 26¼ pages in 12 English newspapers today to mark the birth anniversary of India’s first prime minister Jawaharlal Nehru. In contrast, there were 108 ads amounting to 48 pages to mark his grandson, Rajiv Gandhi‘s birthday in August. All told, so far…

Good morning, it’s time to go back to bed?

Just because 96-year-old Khushwant Singh called it the “most readable daily in the world” recently, it doesn’t mean the matter is closed and beyond debate. Far from it. The Times of India thankfully thinks just the opposite of Singh “insofaras The Hindu is concerned” in this new TV commercial for ToI‘s three-year-old Madras edition. With the punchline “Stuck…

How The Times of India entered Madurai

When it launched its Madras edition three years ago, the 173-year-old Times of India did what its chief competitor, the 132-year-old Hindu wouldn’t be caught dead doing. Which is, associate its masthead with a “mass” gaana song—Naaka mukka—from a Tamil movie. Now, to launch its Madurai edition, ToI goes one step (and several dappan kootu…

Femina has a short message for men: tidy up

Femina, India’s oldest women’s magazine, has a new television commercial to mark its relaunch. The TVC stars the actor Kalki Koechlin and is directed by the filmmaker Anurag Kashyap. Originally published by The Times of India group, Femina now comes out of the World Wide Media stable, a Times group joint venture with BBC. Also…

Rajiv Gandhi: 69 ads over 41 pages in 12 papers

PRITAM SENGUPTA writes from New Delhi: On the former prime minister Rajiv Gandhi‘s 20th death anniversary today, different ministries of the Congress-led UPA government are falling over each other to demonstrate that the “collective flame of political sycophancy” continues to burn brightly and shamelessly. While Rajiv Gandhi’s widow Sonia Gandhi and their son Rahul Gandhi…

Chaos, golmaal, jugaad… all in a day’s work

The television commercial for The Times of India‘s 2011 campaign theme, “A day in the life of India“. The contest, inviting readers to send in photos, videos, cartoons, and jokes and anecdotes, also saw ToI advertise on the pages of rival Hindustan Times. . The last date for entries is March 15. 2010: ToI, Jang,…

An Aroon Purie tribute worthy of emulation

Farewell speeches and circulars in Indian media houses—where good HR practises are somewhere between 18th and 19th century—are usually grim, graceless, god-awful affairs. The moment the exit sign lights up over an employee’s head, the good times are over: bosses suddenly bare their fangs, colleagues start hissing amongst themselves, and management chamchas slither around suspiciously.…

When an advertisement becomes the news

Both The Hindu and The Times of India have today run news items on the buzz created by the Volkswagen Vento “talking” advertisement that the two papers ran. And both claim they were the “world’s first” newspaper to run the ad, without mentioning the other. But, to its credit, The Times of India story also…

3 reasons why ToI-Volkswagen ad doesn’t work

Still unaware that the Volkswagen Vento ‘talking’ ad appeared first in The Hindu, Madras, and not The Times of India, and that it also appears in The Hindu Business Line, the adman turned columnist Anil Thakraney lists three reasons why the ad doesn’t work, in Money Life: 1) Getting instant attention cannot be the sole…

‘Talking’ ads in The Hindu and The Times of India

Two leading Indian newspapers—The Hindu and The Times of India—have notched up a global first of sorts by carrying a “talking advertisement” two days in a row. The pathbreaking ad, which first featured in the Madras edition of yesterday’s Hindu, now finds space in today’s ToI in its Bangalore, Bombay, Poona and Delhi markets. ***…

The Times of India and the Commonwealth Games

PRITAM SENGUPTA writes from Delhi: The year of the lord 2010 has seen the The Times of India in uber-aggressive mode. The nation’s largest English daily that rarely ever wants to “afflict the comfortable” despite its size, reach, reputation, resources and influence, has pulled out all stops in exposing the murky IPL dealings of Lalit…

Daily exercise improves newspaper circulation

Indian publications are full of facts; the fiction is in their circulation figures. Cooked up with great expertise, garnished liberally with an extra zero, certified by audit agencies which will consume any shit, and then lovingly dished out to agencies and advertisers, the number of actual copies sold is a joke. Especially with complimentary copies,…

Quick, what does shloka 17/15 of the Gita say?

The Times of India‘s weekend supplement on contemporary and new-age spirituality, The Speaking Tree, a pet-project of bosswoman Indu Jain, is inviting applications for the post of assistant editor. Qualifications: MA or PhD in comparative religion or theology. Also read: You’ve read the column, now read the paper When a newspaper recites Bhagwad Gita to…