Daily Archives: 19 March 2021

The Narendra Modi-fication of Yogi Adityanath: how an ad blitz has the media (and its consumers) in thrall of the UP CM

The debasement of the editorial and op-ed page of newspapers, by turning them into the plaything of maaliks and marketing mavens, is a work in rapid progress. Hindustan Times and The Indian Express run signed advertisements by Uttar Pradesh chief minister Yogi Adityanath—an extension of the jacket ad flanking their front pages, to mark his…