“The newspaper print medium will not resurrect”: ‘India Today’ founder Aroon Purie’s dark prediction as ‘Mail Today’ shuts shop after a 13-year run

The following is the full text of the internal communication sent out by India Today chairman Aroon Purie, announcing the suspension i.e. closure of the print edition of the group’s tabloid, Mail Today.

***

Dear All,

As you all know, the Group entered the newspaper space 13 years ago with great hope. We collaborated with one of the most successful newspaper publishers in the world — the Daily Mail Group of the UK. The idea was to produce a newspaper that was different from the broadsheets in the market.

Not only did we bring it out in a more handy format, but we also carried hard-hitting reports, bold headlines, a dazzling mix of stories and a powerful visual display. It had colourful special sections on different days of the week and a very vibrant sports section.

Many of our stories were followed by the legacy newspapers, the paper was often waved in Parliament demanding probes based on our stories and quoted frequently on TV news.

I am very happy to say that, over the years, we realised our vision. It wasn’t easy. A lot of sweat and hard work, not to mention crores of investment, went into making it an exciting daily. The newspaper carved a niche for itself in the minds and hearts of many readers, particularly the young.

During these years, we weathered the worldwide financial crisis of 2008 and the demonetisation shock to the economy in 2016. Unfortunately, the pandemic has drastically changed reader preferences. Daily and rigorous news consumption on devices during the lockdown makes it clear that the newspaper print medium will not resurrect.

There is, therefore, little prospect of making Mail Today in print a viable publication. It is with deep regret that I announce the suspension of the print edition–the last print edition in its current form will be published on Sunday, August 9. I will miss holding a copy of Mail Today every morning as I am sure will many of our readers.

That said, we will be rebooting Mail Today in a digital avatar to meet the challenges of the future.

I am pleased to share that Dwaipayan Bose, Editor, Mail Today, will be moving to take charge of Indiatoday.in, reporting to Vice Chairperson Kalli Purie. Several other editorial team members are being evaluated for various digital, social media and TV verticals in the Group.

Regrettably, other colleagues will move on to opportunities outside the India Today Group and I wish them well. Trained in the ITG ecosystem, I know their talent will be in high demand. Our HR department will be in touch on the next steps.

I wish to place on record my deep appreciation for all team members of Mail Today for their commendable efforts over the years.

Aroon Purie

***

Below is the front page of the final issue dated 9 August 2020, of ‘Mail Today’, the Delhi tabloid published by the India Today group.

The daily newspaper, launched in collaboration with the Daily Mail shuts in the aftermath of COVID, after a 13-year run.

***

Also read: Aroon Purie: Indian papers are in a time warp

‘Rule no.1 of journalism: there are no gods’

An Aroon Purie tribute worthy of emulation

Why Aroon Purie elevated Prabhu Chawla

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.