In its 20th year of publication, Business Line, the business daily from The Hindu stable, has gone in for a relaunch, accompanied by a redesign.
In the image above are the front pages of the paper the day before (left) the new design (right) was unveiled on Thursday, January 23.
Writes BL editor Mukund Padmanabhan in the first issue of the relaunched paper:
“The new look, created by one of the country’s finest designers, Aurobind Patel, achieves the extremely difficult task of showcasing content without screaming or attention-grabbing gimmickry.
“Starting with the careful selection of fonts and the colour palette, attention has been paid to the smallest detail to give you a design that is exquisite in its simplicity and its elegance. The effort has been to resolve the traditional conflict between content and design by fusing them into an integrated and harmonious whole.”
For the record, Aurobind Patel designed the original India Today and was design director of The Economist, London, before returning to India. He redesigned the Economic & Political Weekly (EPW) two years ago.
The earlier Business Line was designed by Mario Garcia.
Also read: Another boiler-plate redesign from Mario Garcia
Good heavens, another Mario Garcia redesign
Yet another paper redesigned by Mario Garcia
How come Mario Garcia didn’t redesign this one?
Finally, a redesign not done by Mario Garcia
And its price has also gone up!
What ! The price is same rs 4/copy in Mumbai . May be , in places other than printing centers , they may add transport charges like TOI in Gujarat
One wishes HBL focused more on the content side. It is content that sells, not design. A beautiful woman doesn’t need make-up to look beautiful !