Hindu Business Line redesigned by Aurobind Patel

In its 20th year of publication, Business Line, the business daily from The Hindu stable, has gone in for a relaunch, accompanied by a redesign.

In the image above are the front pages of the paper the day before (left) the new design (right) was unveiled on Thursday, January 23.

Writes BL editor Mukund Padmanabhan in the first issue of the relaunched paper:

“The new look, created by one of the country’s finest designers, Aurobind Patel, achieves the extremely difficult task of showcasing content without screaming or attention-grabbing gimmickry.

“Starting with the careful selection of fonts and the colour palette, attention has been paid to the smallest detail to give you a design that is exquisite in its simplicity and its elegance. The effort has been to resolve the traditional conflict between content and design by fusing them into an integrated and harmonious whole.”

For the record, Aurobind Patel designed the original India Today and was design director of The Economist, London, before returning to India. He redesigned the Economic & Political Weekly (EPW) two years ago.

The earlier Business Line was designed by Mario Garcia.

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