The capital ‘I’ doesn’t appear on the pages of The Times of India, not on the edit page, not on the commentary page. That’s one way of keeping commentators from preening in the first-person.
And that’s by order from the very top.
But as the paper turns 175 and launches the ‘I Lead India‘ campaign in association with Maruti Suzuki, the dreaded ‘I’ returns, in ads, in hoardings, and in BCCL chief marketing officer Rahul Kansal‘s opening essay.
The ‘I’ here, of course, is You.