The advertising share of television, radio and digital is growing, while it is shrinking rapidly for newspapers and magazines. That is the bottomline of these graphics from The Economic Times, partially explaining why the media is in its current shape.
Stunningly, the top advertising category in 2012, both in print and on TV, is “social advertisements”, in other words government advertisements extolling the virtues of one or the other social welfare scheme. In 2005, it used to be toilet soaps and two-wheelers.
Read the full story: Trends in ad world
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