What sustains our ‘free’ media is government ads


The advertising share of television, radio and digital is growing, while it is shrinking rapidly for newspapers and magazines. That is the bottomline of these graphics from The Economic Times, partially explaining why the media is in its current shape.

Stunningly, the top advertising category in 2012, both in print and on TV, is “social advertisements”, in other words government advertisements extolling the virtues of one or the other social welfare scheme. In 2005, it used to be toilet soaps and two-wheelers.


Read the full story: Trends in ad world

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.