Back in the early 1990s, the Ambanis sought to take on the then market-leader The Economic Times with a newspaper which promised more than business.
It was titled at different times as the the Business & Political Observer (under Prem Shankar Jha‘s editorship) and as the Observer of Business and Politics (under Pritish Nandy). But neither formulation, OBP or BPO, set the newsstands on fire and the paper from India’s biggest business house folded soon.
Now, the Economic Times, which has boasted of strong political coverage from its revamp days under T.N. Ninan in the mid 1980s, has inserted “political” into its masthead ahead of a hectic election season.
Watch FirstPost chat: ET gets political
Wonder if under the relevant lawsf that insertion with a caret amounts to the newspaper being renamed. Would the Registrar of Newspapers have a view on that.
‘I believe if your life is a lemon, make it a lemonade. Then go out and find someone whose life is a vodka and have a party.’ Source :unknown.But that’s what the The EPT will have to do now.