Brand ambassadors for media companies usually tend to be celebrities—a Shah Rukh Khan for Zee, a Mahinder Singh Dhoni for NDTV, an Amitabh Bachchan for The Times of India, etc—or faces of newsmakers.
In other words, usually upper class or upper caste.
Loksatta, the Marathi daily from the Indian Express group, bucks the trend with a print advertisement featuring the Dalit businessman Milind Kamble, with the punchline: “the preferred choice for every discerning Maharashtrian”.
Also read: Anybody here who’s Dalit and speaks English?
IJR 