Brand ambassadors for media companies usually tend to be celebrities—a Shah Rukh Khan for Zee, a Mahinder Singh Dhoni for NDTV, an Amitabh Bachchan for The Times of India, etc—or faces of newsmakers. In other words, usually upper class or upper caste. Loksatta, the Marathi daily from the Indian Express group, bucks the trend with…
Daily Archives: 4 March 2013
‘Budget coverage was better before 24×7 TV’
The veteran business journalist and Business Line deputy editor, T.C.A. Srinivasa-Raghavan, in The Hindu: “Having covered, in one way or another, 33 budgets since 1980 and, furthermore, having written their potted history since 1947 for the finance ministry, there are three things that I can assert with confidence. “First, budget analysis was much better before…
IJR 