Trishla Jain, the artist-daughter of Times of India bossman Samir Jain, has teamed up with the ethnic store Fabindia for “a limited-edition collection of furniture, furnishings, giftware, ceramics, inspired by the young painter’s art”, and TOI and the group‘s business paper, Economic Times, are leaving no stone unturned to let the world know.
On Monday, page 3 of the Delhi Times supplement carried a quarter-page story on the launch of the line; on Wednesday, ET carried a six-column story; and the events section of the city-specific “Advertorial, Entertainment Promotional Feature” are replete with announcements of Kaleidoscopic Eyes.
The ET report notes helpfully:
“William Bissell, managing director of Fabinida, chanced upon the work of Trishla Jain, 28, at a Delhi art gallery.
“I saw the exuberance and joyous spiritedness in her work which I thought was great fun and Trishla also wanted to make her work accessible to lots of people,” said Bissell, whose father John Bissell founded Fabindia in 1960.
“Jain, a Stanford University graduate and a self-taught artist who started painting at the age of seven, said she had always wanted to create everyday objects inspired by her art. “Fabindia has greatly expanded the technical and aesthetic possibilities of my art. These art objects give my work a utilitarian aspect as well as allow me to reach a larger public.”
IJR 
Unless you are a WASP (White Anglo-Saxon Protestant) or of similar skin-color and culture, the use of “ethnic store” to describe fabindia is weird.
From the Indian perspective, fabindia is not “ethnic”. It is Indian.