Tyler Cowen, a New York Times contributor, has pored through the 37th anniversary issue of India Today*, and writes about what he learned by reading “every last word” published by the magazine.
“The most striking feature of a late December issue of India Today is its aspirational tone and near-relentless gloss and promotional fervor. An article about the ‘Indians of Tomorrow’ describes them as ‘Dreamers and Doers’….
5. There is much more talk about the relations across the generations than you would find in a comparable Western magazine….
12. Ashok Mitra opines that “The Left is the only hope for the country, the rest are all scum.” This quote is pulled out for display, which struck me as odd for such a culturally conservative magazine….
“I fear that a more consistently mainstream editor eventually will make this periodical much less interesting, so in the meantime I am glad that the editor is the daughter of the owner.”
* Disclosures apply
Read the full column: What I learned from reading every word of IT
India Today is a successful rag. It sells people and products. Like the vendors on an Indian railway platforms. The editors are capable of creating a a generation gap where there is none and it is enough to make them feel gen next. The editors worship Adam Smith and whoever happens to wield power.