A full-page advertisement on the back page of the Bombay newspaper, DNA, hitting out at you-know-who:
From luring the brands with incentives to no-escape clauses in their advertising contracts, the industry is stooping to newer lows for gaining advertising revenue. However, at DNA, we still hold a torch to some old-fashioned traditional values. Our principles guide us.
# We have no qualms if you choose to advertise in other publications along with DNA.
# You are free to decide how much of your communication budget you want to spend with us.
# With whom do you want to advertise first is absolutely your call.
# There is no clause to lock-in ads with us for any particular duration of time.
# The ownership pattern of your company is exclusively your domain and is most sacrosanct to us. We are not going to barter the ad space in DNA for stakes in your company’s ownership.
Link via M.V.J. Kar
Also read: Good morning, your paper is free of paid news!
Are journalism’s best practices in your DNA?
So everyone in the media world is holier than the other!
Exactly one day after this news, about a new type of account from Citibank, was published in the DNA (12-Apr-2012, Bangalore edition), came a half-page ad from Citibank on the front page of DNA (13-Apr, Bangalore edition). Paid news ??