Daily Archives: 2 February 2012

TOI readers affluent, not middle class. Mind it.

R. Sukumar, the editor of the business daily Mint, wrote an article recently on the Hindu-Times of India ad war, saying: “The Times of India has, over the past few years, become a good read … perhaps, driven by the realization that Page 1 of the country’s most-read English newspaper needs to reflect the sentiments…