In what is perhaps the first acknowledgement of the fact that the UPA government could do with slightly better media schmoozing, Pankaj Pachauri, the host of NDTV Profit’s magazine show, Money Mantra, has been roped in as communications advisor at the prime minister’s office.
Pachauri, 48, has previously worked at The Sunday Observer, India Today and the BBC Hindi service in London. He will report to the PM’s principal secretary Pulok Chatterji.
An official press release reads:
“Pachauri, who will report to the Principal Secretary to the Prime Minister, will advise on communicating the Governments programmes, policies and achievements to the media and the public at large, particularly using the electronic, print and new and social media.”
Pachauri’s first two tweets to his nearly 26,500 followers since taking over reads:
# “Prime minister starts discussions on skill development with a dozen cabinet colleagues. Most important issue for this decade.”
# “Adviser to PM on skill development S. Ramadorai presenting roadmap to train and skill millions of youth in India.”
The PM’s media advisor Harish Khare, who has resigned in the wake of Pachauri’s appointment, has been quoted by PTI as saying: “I want to rediscover the joys of being a reporter.”
Image: courtesy Mail Today
Also read: Why the PM is hopelessly wrong about the media
How well is the PM’s media advisor advising him?
Because when dog bites dog, it’s news—I
Because when dog bites dog, it’s news—II
Reconfirms the fact that there is a very cozy relationship between NDTV and the current Conress government. NDTV is now officially “Congress Sandesh 24×7”.
Now it id official- NDTV & Pankaj is for Congress!!
‘Most important issue of the decade” is more like TV news’ ‘breaking news’ – till another ‘important issue of the decade’ emerges tomorrowu.