Rajiv Gandhi‘s 2011 birth anniversary: 108 ads across 48 pages in 12 newspapers surveyed by sans serif.
Indira Gandhi‘s 2011 birth anniversary: 64 ads across 32 pages in the same 12 newspapers.
Now, the Union information minister of information and broadcasting has put a figure to the advertising blitz: Rs 7 crore in all; Rs 4.79 crore on Rajiv’s and Rs 2.46 crore on Indira’s.
The I&B ministry’s computation, which obviously includes other non-Delhi and non-English papers, does not take into account the death anniversaries of the two, or the birth and death anniversaries of Jawaharlal Nehru. In all, 393 pages of advertising were published on the six anniversaries, on the pages of 12 newspapers this year.
Last year, on the 19th death anniversary of Rajiv Gandhi, the historian Ramachandra Guha wrote in an edit-page article in The Telegraph, Calcutta:
“A back-of-the-envelope calculation suggests that on May 21, 2010, perhaps Rs 60 or 70 crore were spent by the taxpayer — without his and her consent — on praising Rajiv Gandhi. Since the practice has been in place since 2005, the aggregate expenditure to date on this account is probably in excess of Rs 300 crore.”
Image: courtesy Mail Today