Daily Archives: 3 August 2011

How The Times of India entered Madurai

When it launched its Madras edition three years ago, the 173-year-old Times of India did what its chief competitor, the 132-year-old Hindu wouldn’t be caught dead doing. Which is, associate its masthead with a “mass” gaana song—Naaka mukka—from a Tamil movie. Now, to launch its Madurai edition, ToI goes one step (and several dappan kootu…

Now, you can lick an “Indian Legend” for Rs 5

No statue may be erected in memory of a critic, but a stamp can certainly be issued in memory of an editor. K.M. Mathew, the chief editor of what was once India’s largest selling newspaper, Malayala Manorama, who passed away a year ago, has been described by the prime minister as an “Indian legend“. And…