Daily Archives: 1 April 2011

Masthead is no longer as sacred as it used to be

The self-proclaimed “masthead of the nation”, The Times of India, has allowed marketers to play around with its masthead once again. This time, for the German automaker Volkswagen. Besides the “blue” in the masthead, all the headlines in the March 31 issue of “The Blue Times of India” were in blue. Although the same campaign…