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After allowing itself to become the favourite whipping “old lady” of all and sundry, The Times of India group seems to have embarked on a drive to get honest.
First, a code of ethics for The Economic Times and ET Now.
Now, an upfront disclosure on the pages of its City supplements—Bombay Times, Delhi Times, Bangalore Times, etc—that they are what its critics have always accused it to be: a bunch of paid-for, deals-within-deals pages.
On January 1, the strapline below the masthead of the Bombay Times supplement read, “Entertainment and Advertising Feature”. On March 1, after the Sunday Times sting, it reads: “Advertorial, Entertainment Promotional Feature”. Go, figure.
Images: courtesy The Times of India
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Also read: Why a ‘serious’ Reuters journo reads a tabloid
Why is Rupert Murdoch taking on Samir Jain?
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Full coverage: Pyramid Saimira, Tatva & Times Private Treaties
Times Private Treaties gets a very public airing
SUCHETA DALAL: Forget the news, you can’t believe the ads either
SALIL TRIPATHI: The first casualty of a cosy deal is credibility
PAUL BECKETT: Indian media holding Indian democracy ransom
PRATAP BHANU MEHTA: ‘Indian media in deeply murky ethical territory’
The scoreline: Different strokes for different folks
Selling the soul or sustaining the business?
IJR 
When caught with the pants are down, everything is revealed. One doesn’t have to say lo! and behold!!