Nandita Puri, journalist and wife of actor Om Puri, in an interview in Tehelka magazine:
Q: What are the biggest problems in Bollywood journalism today?
A: Bollywood journalism is about PR and pimping. Of course, stars have glamours personal lives everyone wants to know about, but now that has become the core of film reportage. Occasionally, you hear about an actor doing a good job. There is a very sleazy side to it. They raise a person to the sky and when the PR companies are off the payroll, they hit back. The media is on a high now but eventually it will get exhausted.
Also read: Khalid Mohamed on ToI, DNA, HT and the stars
It takes 3 Idiots to call the bluff of pauper tigers
IJR 
Why do such talented actors need PR firms anyway? All’s well with the media as long as it sings an actor’s praises.