It has been issued free to new readers. It has been bundled with the main paper for old ones. When subscribers refused to pay, it had to be clarified that it is not a free supplement. And it is now being promoted through the main paper. That’s the story of the Crest edition of The Times of India in its brief existence.
Also read: Old wine in a very old bottle is still old wine
When a newspaper is not a free supplement
Times does not rest till it crests the market. So watch out!!