An item in ‘Delhi Confidential‘, the Monday gossip column of The Indian Express, on the Volkswagen Vento “talking ad” run by The Hindu and The Times of India last week.
Facsimile: courtesy The Indian Express
Also read: ‘Talking ads’ in The Hindu and The Times of India
Three reasons why the ToI-Volkswagen ad won’t work
When an advertisement becomes the news
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Interesting comments. Out of the 22 lakh readers that the brand claims to have reached through the device, how many can actually buy a luxury sedan. I think one must credit the agency and that includes the media agency for aggressive selling. After all “thought leadership’ whatever that means can be a very seductive appeal!