When an advertisement becomes the news

Both The Hindu and The Times of India have today run news items on the buzz created by the Volkswagen Vento “talking” advertisement that the two papers ran.

And both claim they were the “world’s first” newspaper to run the ad, without mentioning the other.

But, to its credit, The Times of India story also mentions the scare and confusion the ad caused. A maid thought there was a ghost in the morning paper. Elders panicked. And a panic call was made to the bomb squad in Bombay after a “beeping sound” was heard from a garbage bin where the paper had been thrown.

Also read: ‘Talking ads’ in The Hindu and The Times of India

Three reasons why the ToI-Volkswagen ad won’t work


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